Company name
BALMUDA Inc.
BALMUDA is a Tokyo-based creativity and technology company founded in 2003. We contribute to the world by using the power of technology to turn visions of the future into concrete reality. This is our mission. By thinking in entirely new ways, we make appliances offering unprecedented value.
In the past, appliances were designed to eliminate inconvenience. Today, however, with our daily lives more convenient than ever, what people look for in appliances seems to be changing.
What people demand from tools and services today is, in a word, experiences, whether surprising, moving, or joyful. At BALMUDA, we create home appliances designed to deliver a thrilling, wonderful experience.
Company Profile
Company name
BALMUDA Inc.
Head office
5-1-21 Kyonancho, Musashino,
Tokyo 180-0023
Representative
Gen Terao, CEO
Establishment
March 2003
History
2003
Founding of "BALMUDA Design", with X-Base as debut product.
2010
Release of GreenFan, an electric fan that recreates natural breezes.
2011
Company name change to "BALMUDA".
2012
Entry into South Korea market.
2013
Entry into Germany market.
2014
Entry into China market.
2015
Release of BALMUDA The Toaster and entry into kitchen appliance market.
2017
Entry into Taiwan market.
2018
Entry into Hong Kong market.
2020
Entry into US market.
Listed on the Mothers market of the Tokyo Stock Exchange.
CEO and Chief Designer
Born in Japan in 1973, Gen Terao developed a taste for freedom and adventure at an early age. He dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he gathered from Italy, Spain, and Morocco he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but eventually decided to continue independently with his band. In 2001, the band separated and Gen was looking for a new challenge and life adventure. He decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA in 2003.
Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA. From the smell of freshly baked bread in Spain, to the cool feel of a Japanese summer breeze, each product he develops carries a piece of his life experiences.
Gen Terao
Gen Terao / Born in Japan in 1973
Gen Terao developed a taste for freedom and adventure at an early age. He dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he gathered from Italy, Spain, and Morocco he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but eventually decided to continue independently with his band. In 2001, the band separated and Gen was looking for a new challenge and life adventure. He decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA in 2003. Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA. From the smell of freshly baked bread in Spain, to the cool feel of a Japanese summer breeze, each product he develops carries a piece of his life experiences.
CEO and Chief Designer
Born in Japan in 1973, Gen Terao developed a taste for freedom and adventure at an early age. He dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he gathered from Italy, Spain, and Morocco he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but eventually decided to continue independently with his band. In 2001, the band separated and Gen was looking for a new challenge and life adventure. He decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA in 2003.
Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA. From the smell of freshly baked bread in Spain, to the cool feel of a Japanese summer breeze, each product he develops carries a piece of his life experiences.
Gen Terao
Gen Terao / Born in Japan in 1973
Gen Terao developed a taste for freedom and adventure at an early age. He dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he gathered from Italy, Spain, and Morocco he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but eventually decided to continue independently with his band. In 2001, the band separated and Gen was looking for a new challenge and life adventure. He decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA in 2003. Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA. From the smell of freshly baked bread in Spain, to the cool feel of a Japanese summer breeze, each product he develops carries a piece of his life experiences.
